Certified Digital Marketer (C|DM)

Duration : 5 Days (40 Hours)

Certified Digital Marketer (C|DM) Course Overview:

The Certified Digital Marketer (C|DM) course is skillfully designed to equip learners with the knowledge, tools, and techniques required for becoming successful digital marketers. This comprehensive program covers a wide range of topics, including search engine optimization, content marketing, email marketing, social media marketing, analytics, and more.

Throughout the course, participants will develop the expertise to create effective marketing plans that drive website traffic and convert users into customers. The program also provides hands-on experience in building websites and creating advertisements for popular social media platforms like Facebook, Twitter, and Instagram.

The C|DM course caters to both beginners and experienced entrepreneurs, as well as individuals aspiring to enter the field of digital marketing. It is the perfect fit for ambitious students, self-starters, corporate professionals, and anyone seeking to enhance their skills and knowledge in the ever-evolving domain of digital marketing.

Intended Audience:

  • Marketing professionals
  • Entrepreneurs
  • Small business owners
  • Freelancers
  • Students
  • Anyone interested in marketing and technology
  • All skill levels (beginner to advanced)
  • Professionals seeking to refresh their knowledge
  • Individuals looking for personal or professional development
  • Those engaged in digital media, communications, product management, strategy, and business development.

Learning Objectives of Certified Digital Marketer (C|DM):

  • 1. Learn how to create and enhance a digital marketing plan with effective strategies, tactics, and execution.
    2. Understand digital channels and the use of analytics to effectively measure the performance of campaigns.
    3. Develop and execute targeted digital campaigns to engage and convert prospects into customers.
    4. Use digital strategies including search engine optimization (SEO), content marketing, email marketing, and social media marketing.
    5. Receive an in-depth education on digital marketing best practices and ethical standards.
    6. Develop an understanding of legal and regulatory barriers that are applicable in the digital environment.
    7. Learn how to use paid advertising such as Google Adwords, display advertising, and retargeting.
    8. Understand mobile marketing, how to measure its effectiveness, and tips for optimization.
    9. Keep up with the ever-evolving digital marketing landscape and stay up to date on industry trends and changes.
Module 01: Introduction to Digital Marketing
  • A Journey into the CDM Program
  • The Limitations of Traditional Marketing and the Rise of Digital Marketing
  • What is Digital Marketing?
  • Growth Hacking: Introduction
  • Review/Summary Questions
  • What is Strategic Planning?
  • Strategic Planning: Benefits
  • Why the Traditional Approach to Marketing Strategy Doesn’t Work
  • Benefits of Applying Marketing Strategy 2.0
  • Marketing Strategy 2.0 (The Process)
  • Find Your Most Profitable Customer
  • Set Up Your Differentiation Strategy
  • Set Your Marketing Objectives
  • Review Questions
  • The Business Case for Content Marketing
  • Preliminary Steps Before Starting Your Content Marketing
  • The Content Marketing Process
  • Measuring the Performance of Content Marketing
  • The Logistics Behind Efficient Content Marketing
  • WordPress (Lab)
  • The Value of Your Website
  • How the Web Works
  • Web Design for Digital Marketers
  • 7 Design Principles to Incorporate into Your Website
  • Hiring Outside Help
  • Doing It On Your Own
  • Review/Summary Questions
  • Wix (Lab)
  • Benefits of Using Web Analytics
  • How Google Analytics Works
  • Key Terms in Google Analytics
  • Developing Your Measurement Strategy
  • Overview of Google Analytics Account Structure
  • Google Analytics: Account Creation and Installation
  • Filters on Google Analytics
  • Google Analytics Interface Features
  • Audience Reports
  • Acquisitions Reports
  • Behavior Reports
  • Conversion Reports
  • Review/Summary Questions
  • SEO (Search Engine Optimization)
  • Introduction
  • SEA and SEO
  • Onsite SEO
  • Offsite SEO
  • Measuring Your SEO Efforts
  • Review/Summary Questions
  • Woorank (Lab)
  • Search Engine Advertising (SEA)
  • Search Engine Advertising
  • How Google Ads Works
  • Creating an Optimal Campaign Structure
  • Google Ad Ranking System
  • Creating High-Converting Search Ads
  • Setting Up Conversion Tracking
  • Review/Summary Questions
  1. Social Media Marketing: Introduction
  2. Facebook Marketing
    • Creating and Managing Facebook Pages
    • Posting on Facebook
    • Getting Your First Page Likes
    • Organic Reach on Facebook
    • Facebook Page Insights
    • Facebook Advertising
    • Managing Facebook Ads with Analytics
  3. Instagram Marketing
  4. Twitter Marketing
    • Setting Up Your Twitter Account
    • Posting on Twitter
    • Building and Growing Your Audience on Twitter
    • Twitter Advertising
    • Twitter Analytics
  5. LinkedIn Marketing
    • Building an Attractive LinkedIn Profile
    • Setting Up Your LinkedIn Profile
    • Building Relationships and Converting Leads on LinkedIn
    • Setting Up a Company Page and Advertising on LinkedIn
  6. Social Media Management Platforms
  7. Review/Summary Questions
  • Email Marketing: Core Principles
  • Creating and Setting Up Your Email Marketing with Mailchimp
  • Adding Contacts/Subscribers to Mailchimp Lists
  • Building Your Email List
  • Creating Sign-Up Forms with Mailchimp to Collect Email Users on Your Website
  • Segmentation
  • Creating an Email Campaign with Mailchimp
  • A/B Testing
  • Email Analytics
  • Anti-Spam Regulations and Policies
  • Review/Summary Questions
  • Introduction
  • YouTube Strategy
  • Setting Up Your YouTube Channel
  • YouTube Video Productions
  • Uploading and Optimizing Video on YouTube
  • Adding an End Screen to Your Video
  • Growing Your YouTube Channel with SEO
  • YouTube: Monetization & Advertising
  • Additional Features to Increase Views and Watch Time
  • YouTube Analytics
  • Review/Summary Questions
  • Mobile Marketing
  • Building a Web Presence with a Mobile Foundation
  • Getting Mobile Traffic through Local SEO
  • SMS & MMS Marketing
  • Mobile Apps
  • Proximity Marketing
  • Affiliate Marketing
  • The Main Elements of an Affiliate Program
  • The Five Principles of Affiliate Program Management
  • Review/Summary Questions

Certified Digital Marketer (C|DM) Course Prerequisites:

The Certified Digital Marketer (C|DM) training is open to all professionals who have an interest in digital marketing. While no prior experience or education is required, having a basic understanding of the internet and computer operations is recommended. The sessions cover various topics, including concepts in web design and web development, digital analytics and optimization tools, search engine marketing and optimization, email marketing, and more.

Discover the perfect fit for your learning journey

Choose Learning Modality

Live Online

  • Convenience
  • Cost-effective
  • Self-paced learning
  • Scalability


  • Interaction and collaboration
  • Networking opportunities
  • Real-time feedback
  • Personal attention


  • Familiar environment
  • Confidentiality
  • Team building
  • Immediate application

Training Exclusives

This course comes with following benefits:

  • Practice Labs.
  • Get Trained by Certified Trainers.
  • Access to the recordings of your class sessions for 90 days.
  • Digital courseware
  • Experience 24*7 learner support.

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