MB-220T00: Microsoft Dynamics 365 Marketing

Duration : 5 Days (40 Hours)

MB 220 : Microsoft Dynamics 365 Marketing Course overview:

In the MB 220: Microsoft Dynamics 365 Marketing course, you will gain an understanding of the various aspects of configuring the Dynamics 365 Marketing application to drive business growth. The course covers key areas such as lead management, marketing forms and pages, segmentation, and email marketing messages.
You will learn how to effectively manage leads within the Dynamics 365 Marketing application, including capturing, tracking, and nurturing leads throughout the sales process. This involves configuring lead forms, capturing relevant information, and implementing lead scoring and qualification processes.

Audience Profile

The MB 220: Microsoft Dynamics 365 Marketing course is specifically designed for IT and marketing professionals who are interested in leveraging the Dynamics 365 Marketing application for businesses. The course provides comprehensive training on the configuration and utilization of Dynamics 365 Marketing to drive successful marketing campaigns and business growth.

Job role: Functional Consultant

Benefits of taking MB 220 : Microsoft Dynamics 365 Marketing Training

Here are some of the benefits of taking MB-220: Microsoft Dynamics 365 Marketing Training:

Enhanced Career Prospects

  • Expand your career options: Gaining the MB-220 certification opens doors to a wider range of employment opportunities in marketing, marketing automation, and customer relationship management (CRM) domains.
  • Increase your earning potential: Certified professionals with MB-220 credentials often command higher salaries compared to their non-certified counterparts.
  • Stand out in the job market: Differentiate yourself from competitors by demonstrating your expertise in Microsoft Dynamics 365 Marketing and its application in real-world marketing campaigns.

Enhanced Professional Competence

  • Develop practical skills: Acquire hands-on proficiency in configuring, customizing, and managing Microsoft Dynamics 365 Marketing to create and execute effective marketing campaigns.
  • Gain in-depth knowledge: Expand your understanding of customer journey management, segmentation, marketing automation, email marketing, event management, and reporting capabilities within Microsoft Dynamics 365 Marketing.
  • Become a marketing expert: Equip yourself with the expertise to plan, execute, and analyze marketing campaigns, driving business growth and customer engagement.

Enhanced Business Value

  • Improve marketing ROI: Contribute to improved marketing return on investment (ROI) by creating targeted, personalized, and measurable marketing campaigns.
  • Streamline marketing processes: Automate repetitive marketing tasks, eliminate manual workarounds, and streamline marketing processes to enhance efficiency and reduce costs.
  • Gain insights into customer behavior: Leverage data analytics and reporting tools in Microsoft Dynamics 365 Marketing to gain deeper insights into customer behavior and preferences.
  • Make informed marketing decisions: Utilize data-driven insights to make informed decisions about marketing strategies, campaign optimization, and resource allocation.
  • Enhance customer engagement: Foster stronger customer relationships by providing personalized marketing experiences and proactive engagement through Microsoft Dynamics 365 Marketing.

Overall, taking MB-220: Microsoft Dynamics 365 Marketing Training can significantly enhance your career prospects, professional competence, and the value you bring to your organization’s marketing efforts.

Set up and manage Dynamics 365 Marketing
  • Sign up for a free trial of Dynamics 365 Marketing
  • Purchase and set up Dynamics 365 Marketing
  • Manage marketing environments
  • Keep the marketing app up-to-date
  • Uninstall Dynamics 365 Marketing services
  • Access the settings area within Dynamics 365 Marketing
  • View versions, quota limits, and usage limits.
  • Update default settings for landing pages, emails, customer journeys, and more.
  • Manage customer engagement settings including compliance settings, audience configuration, push notification and SMS provider setup, social media account management, and more.
  • Turn on the Microsoft Teams collaboration and chat features for use within the marketing app.
  • Set up the connections to webinar providers and manage default settings for events.
  • Define how form submissions are matched to existing contacts or leads, configure lead scoring, and enable the Microsoft Dynamics 365 Connector for LinkedIn Lead Gen for your environment.
  • Select which entities to sync to Dynamics 365 Marketing, connect your Dynamics 365 Marketing environment to Microsoft Azure Blob Storage, and connect Customer Insights to your Dynamics 365 Marketing environment.
  • Authenticate your domain in Dynamics 365 Marketing
  • Build and protect your send reputation
  • Prepare Dynamics 365 for GDPR compliance
  • Upload images to the file library and use images in marketing content.
  • Create keywords and associate them to images.
  • Incorporate content block elements in marketing content.
  • Review, update, and create content settings.
  • Manage contacts and accounts in Dynamics 365 Marketing.
  • Identify the core concepts of account-based marketing.
  • Score and qualify leads.
  • Create and publish marketing forms.
  • Add forms to Dynamics 365 Marketing pages and externally hosted pages.
  • Set up form captures.
  • Build marketing form and marketing page templates.
  • Create and publish a marketing email.
  • Construct segments within Dynamics 365 Marketing.
  • Leverage segments created within Customer Insights.
  • Design and publish a customer journey.
  • Run an A/B test in outbound marketing.
  • Build marketing email, segment, and customer journey templates.
  • Create a subscription list.
  • Build a subscription center form.
  • Design a subscription center marketing page.
  • Identify a subscription center in content settings.
  • Select a content settings record in a customer journey.
  • Monitor website visits.
  • Track visitors to your marketing pages.
  • Create redirect URLs.
  • Schedule and post messages on social media.
  • Create an in-person event in Dynamics 365 Marketing.
  • Manage sessions, speakers, and sponsorships.
  • Configure registration options and setup event passes.
  • Capture additional information about the event including financial details and event team members.
  • Customize the calendar content for the event.
  • Manage event logistics.
  • Publish the event and view the event website.
  • Configure webinar settings for On24 and other third-party webinar providers.
  • Create a webinar event using On24 or other third-party webinar providers.
  • Create a webinar event using Microsoft Teams.
  • Build the registration form for a virtual event.
  • Use emails, segments, and journeys to promote your events.
  • View and manage event registrations.
  • View and manage event attendance.
  • Follow up after the event.
  • Create and manage recurring events.
  • Create an event template.

Review and analyze results from Dynamics 365 Marketing insights.

  • Review entity calendars
  • Review form calendars
  • Create and customize marketing calendars

MB 220 : Microsoft Dynamics 365 Marketing Course Prerequisites:

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Q: What is MB-220T00: Microsoft Dynamics 365 Marketing?

A: MB 220 is a training program offered by Microsoft that focuses on providing individuals with the knowledge and skills required to effectively use Microsoft Dynamics 365 Marketing. This training covers various aspects of marketing automation and equips participants with the tools to plan, execute, and analyze marketing campaigns using Dynamics 365 Marketing.

A: The MB 220 training program is designed for marketing professionals, campaign managers, and individuals interested in learning how to leverage Microsoft Dynamics 365 Marketing to optimize their marketing efforts. Whether you are new to Dynamics 365 Marketing or have some experience, this training will help you gain a deeper understanding of the marketing capabilities of the platform.

A: The training covers a range of topics, including:

  • Introduction to Dynamics 365 Marketing
  • Planning and executing marketing campaigns
  • Managing customer journeys
  • Lead management and nurturing
  • Event management and webinars
  • Marketing analytics and reporting

A: There are no specific prerequisites to attend the MB220 training. However, having a basic understanding of marketing concepts and experience in marketing campaigns or customer relationship management can be beneficial.

A: By completing this training program, you will:

  • Gain a comprehensive understanding of Microsoft Dynamics 365 Marketing and its capabilities.
  • Learn how to plan, execute, and analyze marketing campaigns using Dynamics 365 Marketing.
  • Enhance your lead management and nurturing skills.
  • Acquire knowledge of customer journey management and event management using the platform.
  • Understand how to leverage marketing analytics and reporting for data-driven decision making.

A: The MB220 training can be delivered through various methods, including in-person instructor-led training, virtual instructor-led training.

A: Yes, after completing the MB 220 training, you have the option to take the Microsoft certification exam MB 220: Microsoft Dynamics 365 Marketing. This exam validates your knowledge and skills in using Dynamics 365 Marketing for marketing automation. However, passing the exam is not mandatory to complete the training program.

A: Yes, upon passing the MB220 certification exam, you will earn the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. This certification demonstrates your expertise in Dynamics 365 Marketing and validates your ability to plan and execute effective marketing campaigns.

A: The duration of the training program can vary depending on the delivery method and the depth of coverage. In-person or virtual instructor-led training programs may span several days, covering the comprehensive content.

A: To enroll in the MB-220T00 training program, click Enroll Now button, we will provide you with information on available training options, schedules, and enrollment procedures.

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  • Networking opportunities
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  • Familiar environment
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Training Exclusives

This course comes with following benefits:

  • Practice Labs.
  • Get Trained by Microsoft Certified Trainers (MCT).
  • Access to the recordings of your class sessions for 90 days.
  • Digital courseware
  • Experience 24*7 learner support.

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