Oracle Eloqua Marketing Automation Course Overview:

The Oracle Eloqua Marketing Automation Certification evaluates professional competence in utilizing Eloqua, a robust marketing automation software. This certification signifies expertise in implementing marketing strategies through automated campaigns, email marketing, and targeted segmentation using Eloqua.

Industries utilize certified Eloqua professionals to enhance customer engagement, improve lead generation, and optimize revenue performance management. By leveraging Eloqua’s capabilities, businesses can precisely target their marketing efforts and achieve successful outcomes.

Through this certification, professionals demonstrate their proficiency in building customer profiles, tracking digital body language, and effectively processing large volumes of marketing data. Their skills help industries create personalized and effective marketing campaigns, leading to increased customer satisfaction and business growth.

Intended Audience:

• Marketing professionals looking to enhance their automation skills
• Business owners aiming to improve their marketing strategies
• Salesforce users interested in learning about Oracle Eloqua
• IT specialists focusing on marketing technology
• Individuals seeking certification in Oracle Eloqua Marketing Automation.

Learning Objectives of Oracle Eloqua Marketing Automation:

The learning objectives of the Oracle Eloqua Marketing Automation course are:

• Provide a comprehensive understanding of how the platform functions to create effective marketing campaigns.
• Teach students how to set up and administer Eloqua.
• Train participants on managing contacts and segments.
• Instruct students on creating landing pages and emails.
• Educate participants on designing forms and implementing workflows.
• Enable students to track and analyze customer activities and translate them into actionable insights.
• Teach about lead scoring, nurturing, and how to test and optimize campaigns.