Professional Certificate in Stakeholder Engagement
Duration: 2 Days (16 Hours)
Professional Certificate in Stakeholder Engagement Course Overview:
The Professional Certificate in Stakeholder Engagement is an acknowledged credential showcasing aptitude in stakeholder management and collaboration. It attests to a grasp of crucial notions including stakeholder mapping, engagement strategy, communication, and performance evaluation. This certification finds applicability across diverse industries necessitating interactions with an array of stakeholders, spanning local communities, governmental entities, and non-governmental organizations. It serves as evidence of an individual’s or an organization’s dedication to adeptly interfacing with stakeholders, facilitating constructive dialogues and shared advantages. It contributes to conflict mitigation, risk alleviation, reputation augmentation, as well as the promotion of sustainability and accomplishment.
- Project managers
- Communication professionals
- Corporate affairs experts
- Social performance specialists
- Sustainability professionals
- Public relations practitioners
- Corporate social responsibility officers
- Government liaisons
- Community engagement coordinators
- Non-profit organization leaders
Learning Objectives of Professional Certificate in Stakeholder Engagement:
The Professional Certificate in Stakeholder Engagement course is designed to achieve the following learning objectives:
- Understanding Stakeholder Importance and Analysis: Develop a clear understanding of the significance of stakeholder engagement and the methods to identify and analyze various stakeholder groups. Learn to recognize their interests, influence, and impact on organizational decisions.
- Communication and Engagement Skills: Acquire effective communication and engagement skills to bridge gaps between diverse stakeholder groups. Learn to tailor messages and engagement strategies to different audiences, fostering mutual understanding and collaboration.
- Stakeholder Management Strategies: Gain insights into stakeholder management strategies, including methods to prioritize stakeholders and align engagement efforts with organizational goals. Understand the role of stakeholder engagement in minimizing conflicts and maximizing mutual benefits.
- Integrating Stakeholder Priorities: Learn how to integrate stakeholder priorities into decision-making processes. Understand how involving stakeholders early in decision-making can lead to more informed and effective outcomes.
- Conflict Management and Negotiation: Develop skills in managing conflicts that may arise during stakeholder engagement. Learn negotiation techniques to find common ground and resolve disagreements, maintaining positive stakeholder relationships.
- Building and Maintaining Relationships: Understand the importance of building and maintaining strong relationships with stakeholders over time. Learn techniques for building trust, demonstrating transparency, and fostering a positive rapport.
- Designing Effective Engagement Plans: Acquire the ability to design and implement comprehensive stakeholder engagement plans. Learn how to tailor engagement strategies based on stakeholder needs, goals, and preferences.
- Evaluating Engagement Success: Develop skills in evaluating the success of stakeholder engagement efforts. Learn to measure and assess the impact of engagement activities and make informed adjustments to improve outcomes.
By the end of the course, participants will have gained practical skills and knowledge to effectively engage with stakeholders, manage conflicts, and build lasting relationships. They will be equipped to create and implement successful stakeholder engagement plans that contribute to organizational success, enhance reputation, and drive sustainable outcomes.
Module 1: Effective stakeholder management and communication techniques
- Describe the role of the Product Manager.
- Identify stakeholder categories using the stakeholder wheel.
- Apply effective methods to communicate with stakeholders at various levels.
- Apply the power/interest grid to categorise stakeholders.
- Choose an appropriate stakeholder management strategy
- Explain the importance and methods of gaining stakeholder buy-in
- Apply problem solving techniques.
Module 2: Analyse the internal and external environment and undertake market analysis.
- Analyse the business environment using an appropriate framework.
- Explain the importance of alignment between commercial considerations and overarching business strategy.
- Explain how the organisation’s IT environment supports product development, delivery and marketing activities.
- Apply legal requirements, legislation and organisational guidelines relevant to digital product development.
- Prepare an analysis using Porter’s value chain.
- Apply customer research methodologies taking into account the diversity of the target market.
- Analyse the market to determine its size.
- Prepare and monitor budgets to manage costs and maximise revenue
- Apply data analysis to evaluate research findings
Module 3: The product delivery lifecycle.
- Create a product roadmap.
- Explain the purpose of a vision for the product and the organisation.
- Create and apply personas to inform decision making
- Analyse the stages of the product delivery lifecycle.
- Describe the concept of pivoting.
- Apply risk management techniques throughout the product delivery lifecycle
- Apply appropriate quality assurance and quality control methods
- Choose appropriate testing methods to evaluate compliance with product requirements.
- Analyse metrics to monitor product performance
Module 4: Product development techniques.
- Apply prioritisation techniques.
- Apply product development techniques.
- Create business cases, user stories and use cases.
- Explain the concept of minimum viable product
- Describe various prototyping approaches
- Explain what sustainable product development is
- Describe the key features of different coding languages and use terminology associated with coding
Module 5: Methods and techniques of marketing.
- Analyse the different types of user acquisition models
- Describe concepts used to promote a product into the market.
- Describe digital marketing techniques.
- Describe the advantages and disadvantages of various advertising methods
Professional Certificate in Stakeholder Engagement Course Prerequisites
• Possessing a bachelor’s degree
• Relevant work experience in project management or a similar field
• Familiarity with basic principles of stakeholder management
• Strong communication and negotiation skills
• Understanding of value creation and strategic management in businesses.
• Completion of pre-assessment before starting the course.
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This course comes with following benefits:
- Practice Labs.
- Get Trained by Certified Trainers.
- Access to the recordings of your class sessions for 90 days.
- Digital courseware
- Experience 24*7 learner support.
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